Some of the popular job options after an education in marketing are:

• Market Research
  Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world.
• Brand Management
  It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.
• Advertising
  Advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy. Most of their jobs are on the business side of advertising include account management, account planners, and media buyers.
• Promotions
  This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events. Creativity and judgment are highly valued.
• Public Relations
  These are the people who ensure that the public image of the company remains spic and span and the ones who build contacts and maintain them for the company. This job is very important since no business can survive on its own and would be treated with disdain if its public image suffers.

A popular way of pursuing a career in marketing is to do one’s graduation in a relevant field such as B. Com and then to take up marketing specialization while pursuing MBA. For admission in graduation courses, appropriate board exams marks cut-off must be cleared. For higher studies, one must sit for competitive entrance examinations such as the Common Aptitude Test (CAT).

Some of the top colleges for B Com are:

• Shri Ram College of Commerce, Delhi
• St. Xavier’s College, Mumbai
• Loyola College, Chennai

Some of the top post grad colleges for MBA in Marketing are:

• Indian Institute of Management
• Faculty of Management Studies
• Indian School of Business
• Mudra Institute of Communication, Ahemdabad

• Take your child to the super-market and let him/her choose what biscuits he/she wants to buy. Explain how this decision depended not just on taste , but ads, packaging, a free gift etc
• Ask your child which advertisement he/she likes best on TV. Help him/her figure out why.
• Encourage your child to find out which brand of chocolates/biscuits his/her friends like and help him/her figure out why they all chose different brands.

India is fast becoming a global corporate hub, with the economy opening its doors to more and more multinational companies. A career in marketing, thus, becomes very exciting and rewarding. With the emergence of more and more multinational and domestic companies joining the tide, opportunities for marketing professional are abounding. From joining as a marketing executive, one can go on becoming a marketing manager or product manager within a very short span of time. Thus, those with a vision and passion for climbing up the ladder with can safely choose to make a career in maketing.